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Guys, my heart is full. After two-plus years of recipe testing, manuscript writing, photo shoots, proofreading, and endless dishwashing, I’m beyond thrilled to finally share the cover design of Once Upon a Chef, The Cookbook: 100 Tested, Perfected and Family-Approved Recipes with you. Developing the cover was a long process (more about it later, but let’s just say it involved a re-shoot and more than a few glasses of wine). But I’m over the moon with the final result. I hope you love it as much as I do.
The other exciting news is that…drumroll, please…the book is officially available for pre-order from the following retailers:
Australia & New Zealand
If you pre-order the book, it will ship April 24, 2018. I know that’s a ways off — and, to be honest, before writing my own book, I never saw much point to pre-ordering anything. But I’ve since learned that pre-ordering is the best thing you can do to support an author, and that pre-orders can literally make or break the success of a book. Here’s why:
- When you pre-order a book, the sale counts towards the first week’s sales, which typically determine whether a book winds up on the New York Times bestseller list — a possibility that can be huge for any author, especially in terms of writing another book or building her career. (A gal can dream, right?)
- A large number of pre-orders can prompt online vendors, like Amazon, to order more copies of the book before it’s released. Brick and mortar booksellers usually follow suit, and when these booksellers get excited about a book and order lots of copies, they’re more likely to promote it to their customers, placing it in visible locations on the shelves.
- On the production side, if a publisher sees that a book has a lot of pre-orders, they’re likely to increase the print run to meet the anticipated demand. If they increase the print run, they typically increase their marketing efforts to sell all the copies. More marketing = more sales. So as you can see, it’s a snowball effect!
Thank you all for your support. This book has been a labor of love, and I can’t wait to share it with you!